SEO is not a “set and forget” online activity that you can take for granted after publishing an entry in your blog. It needs constant SEO efforts if you want to stay visible in cyberspace. But how does it work exactly?
Here are the important do’s and dont’s of SEO marketing for blogs.
1. Do interact with your readers through the comment section.
It is a good sign when readers reply in your blog post because that indicates they have interest. From there, you can create other contents, depending on what you feel they will enjoy reading as well.
Keeping the reply thread of an article alive helps in SEO marketing as it keeps your page highly relevant; hence, giving you a higher score in search engines. This is also a great way to re-apply keywords and use new keywords in your comment section as niche search engines also read them for website discovery.
Just a reminder, though. As much as possible, enable your “nofollow” tag so that link spammers will not be able to drop links on your blog. Irrelevant links and anchor texts get a downgrade from major search engines that can hurt your chances of ranking high.
2. Do interlink related contents for higher relevance rating.
Interlinking is an important SEO practice to build an entire network of information that will be gauged by search engines to know what is more useful for researchers. Using the proper anchor texts will also significantly boost your ranking.
SEO marketing is a collective effort of multiple contents that complement one another. If you will let them stand individually, you will just waste an excellent opportunity to increase your ranking in the SERP (search engine results page).
3. Do sell your content to other websites.
This refers to off-page optimization where you apply site promotion tactics to earn more inbound links via other highly visited websites. Visit other blogs and websites that talk about related matters to your contents, and join the conversations to earn a chance to promote your own information through your blog. Some large websites still allow the placement of inbound links while some allow you to place return links through signatures. Either way, you can use the traffic to convert higher.
You can also join online forums where you can elaborate your expertise and subsequently, promote your website. Online forums are excellent venues to leave inbound links as it remains open to the public for a longer time (unlike other major sites that archive forum threads)
1. Do not update your blog whenever you see something to improve.
Proofreading and validation of facts are done before an article is published online and not after it has already been in the public’s eyes. Your off-page optimization will suffer if your blog keeps on changing all the time. It is extra bad if your blog has already been indexed or distributed by article directories, received by RS feed subscribers, quoted by other websites or is anchored to by other websites.
When you update your content, your URL might also change (especially when your URL indicates page, date, keywords and title), and that will render your off-page optimization efforts useless.
Remember to follow only two criteria for an update: to add new information that can improve your SEO marketing efforts, as in the case of adding a new relevant keyword; and to remove or change a mistake that is initially committed with the use of a corrigendum or erratum (but never without a formal notice).
2. Do not delete original blog entries
There will be pages that will not convert well. In other words, they are the pages that do not make money. Is that enough reason to delete the blog entry?
No. They may not make money and rank on keyword searches, but they can still boost your relevance rating. Your credibility will be affected if you will haphazardly delete a blog entry. If an entry has not much use for you, archive it.